Seeking a highly skilled Salesforce Marketing Cloud Functional Lead to drive design, deployment, and enhancement of SFMC-based digital engagement strategies.
Requirements
- 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC)
- 5+ years in Salesforce Marketing Cloud
- Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content
- Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
- Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft)
- Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication
- Hands-on experience with campaign testing, QA, and deployment using SFMC tools
- Ability to interpret analytics and optimize journey design based on performance metrics
- Salesforce certifications in Marketing Cloud Consultant or Administrator preferred
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Retirement Plan (401k, IRA)
- Free breakfast and lunch