Salesforce Marketing Cloud Analyst

Seeking a highly skilled Salesforce Marketing Cloud Functional Lead to drive design, deployment, and enhancement of SFMC-based digital engagement strategies.

Requirements

• 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC)
• 5+ years in Salesforce Marketing Cloud
• Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content
• Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
• Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft)
• Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication
• Hands-on experience with campaign testing, QA, and deployment using SFMC tools
• Ability to interpret analytics and optimize journey design based on performance metrics
• Salesforce certifications in Marketing Cloud Consultant or Administrator preferred

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Retirement Plan (401k, IRA)
• Free breakfast and lunch