Growth Lead, PIMS

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. We are searching for a Growth Lead, PIMS to own how veterinary clinics use Vetcove’s PIMS-powered customer relationship management tools to grow their business.

Requirements

• 5+ years of experience in growth marketing, product marketing, or a related role
• Expertise in prompt engineering AI systems to produce consistent, reliable results
• Hands-on experience designing or operating AI-driven, automated, or rules-based marketing systems
• Strong understanding of email marketing, customer journeys, and experimentation methodologies
• A track record of identifying and executing creative growth hacks that drive measurable business impact
• Comfort partnering deeply with product and engineering teams on systems, tooling, and infrastructure
• Ability to design flexible frameworks and guardrails rather than one-off campaigns
• Strong intuition for consumer voice and persuasive messaging, especially in trust-based or service-oriented industries
• Data-informed but creatively driven, with a bias toward testing, learning, and iteration
• Highly collaborative, with the ability to influence without direct authority
• Self-motivated, adaptable, and energized by building new growth engines from scratch

Benefits

• 100% remote within the USA
• Medical, Dental, and Vision Insurance
• Automatic 401k contribution
• Employee referral program
• At home office set up
• Bi-annual company retreats
• Open vacation policy
• Equity
• Monthly team events