VP, Consumer Growth Marketing
ViaNew York, New York, United States
Posted May 27, 2026
200000 - 275000 USD
Full Time
About the Company
Via is a transportation technology and service provider that aims to create public transportation systems that provide greater access to jobs, healthcare, and education.
Job Description
Via is seeking a VP of Consumer Growth Marketing to lead global rider growth, engagement, and customer insights across all markets where Via operates. The role involves leading a global team of marketers, building lifecycle strategy, and driving revenue performance.
Requirements
- 10+ years of experience in consumer marketing
- Data and MarTech strategist
- Deep expertise in marketing technology, multi-channel attribution, conversion rate optimization, data visualization tools, and customer segmentation
- Comprehensive channel expertise across the entire marketing mix
- Skilled cross-functional communicator
Benefits
- Free medical plans
- 401K matching
- Catered lunch on Wednesdays
- Other perks