Sr. Strategist, Performance Marketing

At Viral Nation, we're looking for a Senior Strategist, Performance Marketing to lead the development of advanced, full-funnel paid media strategies for our largest and most complex client accounts. This role is designed for a seasoned performance strategist with deep platform expertise and a proven ability to drive impact at scale.

Requirements

• 4–6+ years of professional experience in paid media strategy and/or execution, with demonstrated ownership of large-scale or complex accounts.
• Deep expertise across paid social platforms including Meta, TikTok, Instagram, YouTube, LinkedIn, and emerging formats.
• Strong understanding of TikTok Shop, social commerce, and performance-driven creator ecosystems.
• Experience with Paid Search and Programmatic advertising, with the ability to integrate these channels into holistic performance strategies.
• Proven ability to develop, lead, and execute high-impact performance marketing strategies tied to broader business outcomes.
• Exceptional presentation and communication skills; confident leading senior-level client conversations and managing stakeholder expectations.
• Strong strategic thinking balanced with hands-on understanding of execution and optimization.
• Highly analytical, with the ability to interpret data across platforms and measurement tools to inform decision-making.
• Experience contributing to or leading agency-wide best practices, frameworks, or thought leadership.
• Comfortable working across multiple time zones and managing competing priorities in a fast-paced environment.
• Proficiency with ad management platforms, reporting tools, and performance analytics.
• University degree or college diploma in marketing, business, communications, or a related field, or equivalent professional experience.
• Proven experience growing brands through paid media, with an emphasis on performance efficiency and scale.

Benefits

• Performance-led compensation
• Regular performance reviews and check-ins
• Internal pay equity across comparable roles and levels