We are seeking a Head of Marketing & User Acquisition to lead our growth strategy and execution, managing a multi-million dollar UA budget, and building a high-performing marketing team. This is a hybrid role combining strategic leadership with hands-on campaign management.
Requirements
- Develop and execute the holistic marketing strategy for our cyberpunk fighting game
- Own the P&L for user acquisition and marketing, managing budgets with a focus on ROAS, LTV, and efficient scale
- Build, mentor, and lead a high-performing marketing team
- Define KPIs and reporting frameworks to measure marketing effectiveness across all channels
- Lead UA strategy across key platforms
- Manage bid strategies, audience targeting, and creative testing roadmaps to achieve volume targets at sustainable CAC
- Analyze performance data dailyāinterpreting metrics like CTR, CVR, IPM, ROAS, and LTVāto optimize campaigns in real-time
- Oversee organic social strategy (TikTok, Instagram, YouTube, Discord) to build a loyal community around the cyberpunk fighting game genre
- Lead influencer and creator programs, identifying partners who authentically resonate with the fighting game and cyberpunk audiences
- Drive PR, app store optimization (ASO), and cross-promotion strategies to maximize visibility and organic installs
- Ensure brand consistency and storytelling across all touchpointsāfrom ad creatives to community interactions
- Work closely with product management and game design to align marketing campaigns with live ops events, new character launches, and in-game promotions
- Partner with data analytics to develop robust LTV forecasting, cohort analysis, and marketing attribution models
- Collaborate with the creative studio (motion designers, artists) to brief and iterate on high-performing creative assets
Benefits
- Ownership: You'll shape the growth trajectory of a major new IP from the ground upāwith direct impact on studio success
- Resources: Budget to execute ambitious campaigns and the autonomy to build a marketing team
- Competitive Compensation: Stable salary adequate to experience, performance-based bonuses
- Growth: Opportunity to scale into a senior leadership role (CMO, VP of Growth) as the studio expands its portfolio
- Culture: A studio that values data-driven creativity, work-life balance, and a genuine passion for games
- Flexibility: Core hours 10-14
- Transparency: As little bureaucracy and as much transparency as itās possible
- Cool stuff that supports physical, emotional, and intellectual well-being like sports pay-offs, private medical care, and team integrations
