Lifecycle Marketing Lead
VSCO®San Francisco, California, United States
Posted December 9, 2025
155000 - 170000 USD year
Full Time
About the Company
VSCO is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally.
Job Description
VSCO is looking for a Lifecycle Marketing Lead to own, define, and drive lifecycle marketing programs that deepen engagement, retention, and deliver value across the creator journey. The role blends strategy, hands-on execution, and agency management, and requires 5 years of experience in lifecycle marketing or a related field.
Requirements
- 5 years of experience in lifecycle marketing or a related field
- Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics)
- Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io)
- Ability to translate product value into simple, intuitive messaging tailored to different audiences
- Comfort working cross-functionally with Creative, Product, and PMM partners
- Data-driven mindset — you look for insights to inform decisions and iterate
- Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment
- Passionate about creativity, photography, and helping creators thrive
Benefits
- Flexible Time Off
- Company-paid parental, medical and caregiver leave
- Medical, dental, and vision insurance for employees and families
- 401K retirement plan
- Competitive Salary & Equity
- Regular in-person events events to connect and collaborate
- Other perks including mental health resources and tech reimbursements
