Experiential Marketing Manager
WebMDUnited States
Posted April 27, 2026
Full Time
About the Company
WebMD Health Services is part of the WebMD family. We have been designing well-being programs for employers and health plans for over 20 years. Our mission is to empower organizations and their populations to improve well-being through personalized, strategic partnerships.
Job Description
The Experiential Marketing Manager leads the planning, execution and optimization of in-person and virtual events that build brand visibility, strengthen client relationships and support pipeline growth.
Requirements
- 4–6 years of experience in event marketing, experiential marketing, field marketing or corporate events, preferably in B2B SaaS, healthcare, benefits, HR tech or a related industry
- Proven ability to own events from strategy through execution and post-event measurement
- Experience partnering with Sales and Customer Success to support pipeline generation, client engagement, retention or expansion
- Strong understanding of the B2B buyer journey and customer lifecycle
- Experience managing budgets, timelines, vendors, contracts and multiple event workstreams at once
- Strong project management skills with exceptional attention to detail
- Excellent communication skills and the ability to build trust across teams
- Strong analytical skills and experience using data to evaluate and improve program performance
- Proficiency with tools such as Salesforce, Excel, PowerPoint, Splash, ON24, Smartsheet or similar platforms
- Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience
