We are seeking a dynamic Influencer Marketing Executive who can drive impactful creator partnerships and manage influencer-led campaigns across multiple regions in India. This role focuses on building and nurturing relationships with digital creators while executing influencer marketing initiatives that strengthen brand visibility and engagement across social media platforms.
Requirements
- Identify and evaluate influencers across various categories and regions to build relevant creator partnerships
- Manage end-to-end influencer outreach including discovery, pitching, negotiations, and deal closure
- Build and maintain strong relationships with influencers to ensure successful long-term collaborations
- Coordinate campaign requirements including content briefs, scripts, timelines, and deliverable approvals
- Negotiate campaign deliverables, budgets, and timelines with creators while ensuring alignment with marketing goals
- Track campaign performance metrics and prepare detailed reports on engagement, reach, and ROI
- Maintain an organized database of influencers and monitor campaign budgets for assigned initiatives
- Ensure timely execution and delivery of influencer campaign content across platforms
- Collaborate with internal marketing teams to align influencer campaigns with broader marketing strategies
- Stay updated on social media trends and identify new creators or opportunities for collaboration