National Marketing Head

We are seeking a seasoned and strategic National Marketing Head to lead and drive the company’s marketing vision across India. This leadership role demands a dynamic professional with deep expertise in ATL, BTL activations, digital marketing, and rural marketing.

Requirements

• Develop and execute a comprehensive national marketing strategy aligned with business objectives, ensuring a strong and consistent brand presence across all channels.
• Lead and manage large-scale ATL campaigns including television, print, radio, and outdoor advertising to build brand awareness and recall.
• Conceptualize and implement impactful BTL activations, events, and on-ground campaigns to drive customer engagement, lead generation, and conversions.
• Drive the company’s digital marketing initiatives including performance marketing, social media, SEO/SEM, content strategy, and marketing automation to maximize ROI and digital reach.
• Design and execute innovative rural marketing strategies, leveraging deep market insights to expand penetration in tier 2, tier 3, and rural markets.
• Analyze consumer behavior, market trends, and competitor activities to identify growth opportunities and optimize marketing strategies.
• Collaborate cross-functionally with sales, product, and regional teams to ensure seamless execution of marketing initiatives.
• Manage and optimize marketing budgets effectively, ensuring high impact and cost efficiency across campaigns.
• Build, mentor, and lead a high-performing marketing team, fostering innovation, accountability, and continuous improvement.
• Track, measure, and report campaign performance using data-driven insights to refine strategies and improve effectiveness.