Product Marketing Specialist

Product Marketing Specialist develops product positioning, messaging, and go-to-market strategies for Wenco’s digital solutions. Conducts market and competitive research and equips sales teams with tools and intelligence.

Requirements

• Develop and maintain product positioning, messaging frameworks, and value propositions
• Create Product Communications Briefs that translate technical product capabilities into customer-facing language
• Research and document target customer profiles, buyer personas, and sales decision processes
• Develop and maintain product pricing documentation and recommendations
• Conduct pricing analysis and benchmarking
• Develop go-to-market strategy plans for priority products and solutions
• Create and deliver product messaging, presentations, and sales enablement materials
• Conduct market research on customer needs, competitive trends, and industry developments
• Produce win-loss analysis and contribute to SWOT assessments

Benefits

• Base salary of $70,000 - $95,000
• Wenco advances the efficiency and safety of the world’s surface mining equipment through our fleet management systems
• Wenco is an Equal Opportunity Employer