Director of Brand & GTM Strategy
WhiskerAuburn Hills, Michigan, United States
Posted November 21, 2025
Full Time
About the Company
Whisker is a company that empowers team members to chart their own path, lead by grounding decisions in the âwhyâ, and has a strong sense of empathy and openness to new perspectives.
Job Description
Whisker is redefining what it means to live with catsâdesigning intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship.
Requirements
- BA in Marketing, Statistics, or Communications and / or equivalent years of experience
- 10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
- Deep experience managing go-to-market processes and complex cross-functional campaigns
- Strong commercial acumen with the ability to connect creative storytelling to measurable growth
- Proficiency in marketing analytics, planning, and performance reporting
- Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
- Experience in DTC, CPG, or tech-driven consumer brands
- Must have a catâyour ability to understand our cats and cat parent users is critical to success
- Demonstrated success in building scalable systems and marketing operations frameworks.
Benefits
- Premium Medical/Dental/Vision insurance
- Paid parental leave
- Whisker Parents Program
- 1 day 'pawternity' leave for new pet adoption
- Pet Insurance Discount
- 401K match
- Flexible spending accounts
- Company-paid short-term disability and life insurance
- Employee Assistance Program (EAP)
- Generous paid time off
- 14 Paid Holidays
- Top of the line equipment
- Pet-friendly office
- Whisker products and swag
- Continuing education Support
- On-site gym with Peloton
- Referral program
