Marketing Specialist
Wolters KluwerApulia, Italy
Posted February 6, 2026
Full Time
About the Company
Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.   Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. Beware of Recruitment Fraud! 🔒 Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself: - Apply only via our secure Workday hub on our Careers page. - Our recruiters never ask for banking info or payments. - We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: [email protected]. If you've made a payment, contact local authorities. Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert
Job Description
Marketing Specialist responsible for executing effective marketing strategies, developing campaigns, analyzing their effectiveness, and developing lead generation programs for the Corporate in Italian Legal Market.
Requirements
- Own and execute a marketing plan for achieving defined lead generation & customer retention targets
- Collaborate with Product Marketing, Digital Marketing and Sales teams
- Generate qualified leads through a mix of marketing channels and tactics
- Set, allocate and monitor budget spending across all channels
- Analyze data to determine campaign efficiency
- Identify & work with customers to develop testimonials, case studies and references
- Contribute to market research as required
- Network with industry experts and potential clients to drive brand awareness
- Gather customer feedback to inform sales and product teams
Benefits
- Competitive salary
- Good working environment
- Opportunities for professional growth
