Demand Generation Manager

Workato is seeking a Demand Generation Manager to design and execute integrated campaigns that drive awareness, engagement, and pipeline growth. The role involves managing paid digital campaigns, partnering with sales teams, and collaborating with embedded customers to support joint marketing efforts.

Requirements

• 2-4 years of B2B demand generation, growth, or digital marketing experience
• Proven experience running multi-channel demand generation programs, including paid media
• Hands-on experience with marketing automation platforms, CRM systems, Outreach, and digital ad platforms
• Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact
• Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts

Benefits

• Paid digital campaigns
• Joint marketing efforts with sales teams
• Collaboration with embedded customers
• Campaign enablement and guidance