Principal Data Analyst, Paid Media
WorkhumanFramingham, Massachusetts, United States
Posted February 25, 2026
145000 - 170000 USD
Full Time
About the Company
Workhuman's mission is to bring more humanity to the workplace, recognizing and embracing individuals' differences and believing that workforce diversity and inclusion are essential to long-term growth and success.
Job Description
Join the Business Analytics team at Workhuman as a Principal Data Analyst to own the in-housing of all analytics and ad operations for Paid Media strategy across search, social, display, and video. This role will blend deep analytical expertise with hands-on ad operations to ensure media data foundation is accurate, privacy-compliant, and actionable.
Requirements
- Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools
- Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations
- Strong communication & project management skills and a highly collaborative approach to problem-solving
- Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations
- Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies
Benefits
- Generous Paid Time Off
- 401k Matching
- Tuition Reimbursement
- Relocation Assistance