Media Buyer/Planner

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love.

Requirements

• Researches develop and plan media for specified clients.
• Presents media plans to account management personnel and clients.
• Gathers organizes and presents competitive research and spending data.
• Maintains effective relationships with clients and co-op personnel.
• Requests television and radio avail from station representatives.
• Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
• Approves make goods if the station does not run a spot as ordered or the spots get preempted.
• Decide if the makegoods being offered are as advantageous as the spots originally ordered.
• Analyzes and writes a rationale for any over or under deliveries, especially if the achievement index falls outside the 90 110 range.
• Assists in training Media Assistants in radio and television buying.