Content Team Leader

The Content Team Lead at Worood is responsible for shaping, managing, and elevating the brands creative voice across all platforms.

Requirements

• Develop a cohesive content strategy aligned with Woroods brand identity, marketing goals, and seasonal campaigns.
• Lead, mentor, and empower the content team (copywriters, designers, media production team)
• Brainstorm and develop original ideas for storytelling, campaigns, social content, product highlights, and brand moments.
• Review and approve all content before publishing to maintain quality standards.
• Track content KPIs and generate insights-based recommendations.
• Collaborate closely with the marketing team to translate campaign objectives into strong content concepts.
• Partner with the marketing team to align content with performance goals, customer insights, and brand positioning.
• Analyze campaign performance and content results to refine future strategies.