The Director, B2B Data Strategy & Revenue Analytics will own marketing measurement from click to pipeline to revenue, partnering with teams to ensure campaign data is captured correctly and flows cleanly into downstream systems. The role requires expertise in tracking, marketing operations, CRM, and analytics, with experience in B2B or demand generation measurement. Wpromote is a remote-first company that offers unlimited PTO, flexible schedules, and a competitive compensation package.
Requirements
- Own end-to-end measurement of marketing's impact on pipeline and revenue
- Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems
- Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy
- Partner with channel, web, marketing ops, sales ops, and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems
- Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM
- Validate that campaigns are set up correctly so source, medium, campaign, content, and other key dimensions persist through the full funnel
- Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes
- Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting
- Investigate discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source
- Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans
- Partner with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic
- Create clear documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows
- Help leadership understand what is measurable, what is not, and where data quality risks exist
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
