eCommerce Digital Marketing Specialist role at WĆ¼rth Baer Supply Company, shaping digital presence and managing online sales operations, product listings, and SEO/SEM strategy.
Requirements
- Manage online sales operations and strategies to increase traffic, conversions, and revenue.
- Oversee eCommerce operations including product listings, descriptions, images, and pricing.
- Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
- Coordinate with supply chain, merchandising, and fulfillment teams.
- Collaborate with customer service to improve postāpurchase support.
- Optimize and maintain product content for clarity, engagement, and SEO.
- Write keywordārich titles, descriptions, and metadata.
- Use Adobe Photoshop for product imagery.
- Manage and improve local SEO (Google My Business, citations, listings).
- Monitor algorithm updates and SEO trends.
- Develop product hierarchy, taxonomy, and attributes.
- Experience with PIM systems is a plus.
- Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).
- Develop ad copy and landing pages.
- Use Google Analytics, SEMrush, and similar tools.
- Test and iterate to improve ROI.
- Use Constant Contact and BigCommerce to run automated email campaigns and workflows.
- Maintain list hygiene and compliance with CANāSPAM and GDPR.
- Produce analytics dashboards and performance reports.
- Align campaigns with customer journey touchpoints.
- Design and produce print/digital collateral such as flyers, features, and catalogs.
- Edit videos, capture photography, and create visual assets for web/social.
- Support product management and sales with marketing materials.
- Partner with product management, IT, and marketing teams.
- Engage with sales to understand customer challenges and opportunities.
- Manage multiple priorities in a detailāoriented, fastāpaced environment.
Benefits
- Medical, Dental, and Vision Insurance
- Companyāpaid Life Insurance
- Shortā and LongāTerm Disability
- Supplemental Benefits
- 401(k) with Company Match (eligible Day 1)
- Paid Time Off and Holidays
- Tuition Reimbursement
- Employee Discount Program
- Parental Leave Program
- Referral Bonuses
