Director, Performance Marketing
yieldstreetNew York, New York, United States
Posted April 13, 2026
150000 - 200000 USD
Full Time
About the Company
Willow Wealth, formerly Yieldstreet, is a fintech platform that connects investors with a diversified range of alternative investment opportunities, including asset‑backed real estate, marine finance, and closed‑end funds. The firm operates a specialty finance marketplace that streamlines capital raising and investment management for both startups and established enterprises. By combining rigorous due diligence with a user‑friendly digital interface, Willow Wealth offers investors access to passive income streams and tax‑advantaged vehicles such as IRAs and savings products. Its differentiated approach lies in providing transparent, data‑driven investment solutions that cater to both individual wealth managers and institutional clients seeking non‑traditional asset classes. The company culture emphasizes innovation, collaboration, and a commitment to democratizing access to high‑yield alternatives.
Job Description
We are seeking a strategic, data-driven Director of Performance Marketing to lead our paid media efforts and drive direct-to-consumer customer acquisition across digital channels.
Requirements
- 7+ years of experience in performance marketing or paid media, with at least 3 years in a director-level role
- Proven track record managing significant paid media budgets ($10M+) with demonstrable impact on customer acquisition and revenue growth
- Deep expertise in at least three major paid channels: paid search, paid social, programmatic display, or content syndication
- Proficiency with marketing analytics tools (e.g., Google Analytics 4, Looker) and ad platforms (Google Ads, LinkedIn Campaign Manager, Meta Business Suite)
- Strong analytical mindset with experience in attribution modeling, incrementality testing, and media mix optimization
- Exceptional leadership and people management skills with a track record of building and developing teams
Benefits
- Competitive compensation package, including equity
- Health, dental & vision coverage with FSA/HSA options
- Unlimited PTO
- 401k match
- Commuter benefit
- Life insurance
