Senior Trade Marketing Specialist, LATAM

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This Senior Trade Marketing Specialist will drive the development and execution of marketing plans for Mexico and LATAM, aligned with global brand direction.

Requirements

• Drive the development and execution of marketing plans for Mexico and LATAM, aligned with global brand direction.
• Plan and execute Trade Marketing initiatives and E-Commerce campaigns to drive product visibility and sell-through.
• Lead consumer-side product launches, managing timelines, assets, and communications from start to finish.
• Partner with the Country Manager to define local priorities, investments, and campaigns that resonate with consumers.
• Manage and monitor marketing and trade budgets, ensuring efficient allocation of resources.
• Collaborate with global marketing to build localized assets while maintaining overall brand consistency
• Lead brand positioning and ensure regional strategies reflect both global guidance and local market insights.
• Manage agencies and partners across media, translation, creative, and VOD, ensuring high-quality output.
• Prepare creative briefs and support content creation using local insights to inform messaging and visuals.
• Oversee translation and localization to guarantee cultural and linguistic relevance across all assets.
• Collaborate with global teams to deliver consistent, locally relevant social media content and digital campaigns.
• Align local media planning with brand goals, optimizing visibility and engagement.
• Partner with commercial teams on product launches, promotions, and retail exclusives.
• Support consumer communication, activations, events, and community engagement initiatives.
• Track campaign performance, conduct post-campaign reviews, and present actionable learnings.
• Analyze market trends, sales data, and consumer behavior to inform local strategy.
• Prepare presentations summarizing marketing results, activities, and future plans for internal stakeholders.

Benefits

• Culture for Growth
• Global Opportunities
• Surrounded by an A Player Team