Senior UA Manager

Zynga is looking for a Senior User Acquisition Manager & New Games Lead to spearhead the growth of new titles, with responsibilities including designing and executing the UA "go-to-market" strategy, managing daily operations, and partnering with Creative Labs. The ideal candidate has 4+ years of experience in mobile UA or performance marketing, with a deep understanding of MMPs, SKAdNetwork, and technical nuances of tracking and attribution. The role requires advanced analytical skills and expertise in Excel/Google Sheets, with experience in a high-volume environment and the ability to pivot strategies quickly based on real-time performance data.

Requirements

• 4+ Years of Experience in mobile UA or performance marketing, specifically within the mobile gaming sector.
• Experience in a high-volume environment (Hyper or Hybrid-casual) where you have successfully released and scaled multiple games.
• Advanced analytical skills.
• Deep understanding of MMPs, SKAdNetwork, and the technical nuances of tracking and attribution.
• Expert-level Excel/Google Sheets; SQL knowledge is highly preferred.

Benefits

• Highly competitive salary
• Private medical care
• Company bonus scheme
• Life insurance and a favorable pension scheme
• Healthcare cash plan including dental and optical coverage