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Zynga is a global leader in interactive entertainment and a proud label of Take-Two Interactive, with a diverse game portfolio that includes FarmVilleTM, Words With FriendsTM, and more.
Zynga is looking for a Senior User Acquisition Manager & New Games Lead to spearhead the growth of new titles, with responsibilities including designing and executing the UA "go-to-market" strategy, managing daily operations, and partnering with Creative Labs. The ideal candidate has 4+ years of experience in mobile UA or performance marketing, with a deep understanding of MMPs, SKAdNetwork, and technical nuances of tracking and attribution. The role requires advanced analytical skills and expertise in Excel/Google Sheets, with experience in a high-volume environment and the ability to pivot strategies quickly based on real-time performance data.