Sr Specialist, Performance Marketing

The Senior Specialist, Performance Marketing will be a part of our Always On Marketing team, supporting multiple products within the PayPal portfolio, as well as end-to-end lifecycle moments. The role involves independent collaboration to enhance marketing processes and programs, analyzing data to identify trends, overseeing team performance, and developing solutions to marketing challenges.

Requirements

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Benefits

• Generous Paid Time Off
• Healthcare coverage for you and your family
• Resources to create financial security and support your mental health