Sr Specialist, Performance Marketing

PayPal has a job opening for a Senior Specialist, Performance Marketing. The role involves leveraging AI tools for personalization, ideating and testing new marketing approaches, and developing best practices to share out to the broader marketing organization. The Senior Specialist will support multiple products within the PayPal portfolio, as well as end-to-end lifecycle moments.

Requirements

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Benefits

• Generous Paid Time Off
• Healthcare coverage for you and your family
• Resources to create financial security and support your mental health