VP, Growth - edX

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees.

Requirements

• Own the day-to-day marketing strategy and execution for the edX platform
• Drive growth in platform traffic, learner acquisition, and conversion
• Build the internal marketing capability for the platform
• Define the team structure and partner with CMO in hiring key roles
• Lead SEO and organic discovery strategy for the platform
• Manage the annual paid media budget focused on efficient learner acquisition
• Establish lifecycle marketing programs that move learners from discovery to enrollment
• Partner with product and analytics teams to drive experimentation and performance measurement

Benefits

• Comprehensive benefits (unique per country)
• Excellent work/life balance
• Full-time, U.S. benefits include: Medical, dental, and vision coverage, Life insurance, disability, and 401(k) employer match, Free snacks and drinks in-office, Generous paid holidays and leave policies, including unlimited PTO, Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break