The Director, HCP Marketing leads the strategy and execution of healthcare provider–focused marketing to drive brand performance and commercialization. This role owns HCP brand strategy, messaging, and integrated multi-channel plans across field sales, peer-to-peer, digital, and non-personal channels.
Requirements
- Functions as both a strategic leader and hands-on contributor within the HCP marketing/brand team
- Drives cross-functional brand planning and aligns stakeholders across Commercial, Medical, and Market Access
- Translates clinical data, market research, and competitive insights into actionable commercial strategy
- Leads peer-to-peer marketing strategy and execution
- Partners with Sales, Training, and Market Access to optimize promotional materials and field effectiveness
- Owns KOL strategy, builds external relationships, and leads advisory board execution in partnership with Medical
- Oversees congress strategy, exhibits, and key marketing-led external engagements
- Leads HCP media and digital strategy, continuously measuring performance and optimizing impact; manages agencies and HCP marketing budget while ensuring MLR compliance
- Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels including Community based sales team, LTC sales, and non-personal promotion
Benefits
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- Employer-paid life, disability, business travel and EAP coverage
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 13 -15 paid holidays, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave benefit
- Tuition assistance
