The Director, HCP Marketing will lead the strategy and execution of integrated campaigns that educate and engage healthcare providers treating patients with Rett syndrome. The role drives both branded and unbranded initiatives, partnering cross-functionally and externally with agencies and KOLs to deliver high-impact, insight-driven programs.
Requirements
- HCP Marketing Strategy
- Lead development and implementation of HCP-focused marketing plans for Daybue
- Lead unbranded disease education strategy and tactical execution across channels to increase awareness, diagnosis and understanding of Rett Syndrome among HCPs
- Develop compelling messaging and resources to support clinical decision-making
- Translate insights into actionable strategies that influence prescribing behavior and treatment adoption
- Market Shaping & Competitive Planning
- Design and execute market shaping strategies to prepare the ecosystem for current and future therapies
- Monitor competitive landscape and lead competitive planning efforts to ensure differentiation and readiness
- Lead cross functional market shaping strategy team, ensure strategic alignment and coordinated execution
- Lead Development and training of field tools and resources to enable effective HCP interactions
- Insights Generation & Market Research
- Act as the marketing point of contact for market research initiatives
- Partner with insights and analytics teams to identify trends, unmet needs, and opportunities
- Leverage data to inform strategic decisions and optimize marketing tactics
- Cross-Functional Collaboration
- Work closely with other marketing team members, including RML leads and Consumer Marketing to ensure alignment and synergy across initiatives
- Collaborate with Medical Affairs, Market Access, and Sales to deliver integrated HCP engagement strategies
- Tactical Execution
- Manage agency partners and vendors to deliver high-quality marketing assets and campaigns
- Collaborate closely with MLR team for approval for marketing strategies and tactics through the MLR process
- Track performance metrics and adjust strategies to maximize impact
- Develop and deliver presentations as needed to commercial management and other internal stakeholders
- Lead Annual Budget and tracking for HCP marketing
Benefits
- Competitive base
- Bonus
- Equity awards
- Medical, dental, and vision insurance
- Employer-paid life, disability, business travel and EAP coverage
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 13 -15 paid holidays
- 10 days of paid sick time
- Paid parental leave benefit
- Tuition assistance
