Principal Product Manager

Achieve is a leading digital personal finance company seeking a Principal Product Manager - SEO/AEO to lead our strategy for driving organic traffic growth via prominent, positive placements in traditional search engines and AI-driven answer engines. This role is essential to ensuring our brand ranks at the top of brand and category searches, builds positive sentiment across AI models, and delivers monthly revenue targets.

Requirements

• 10+ years of SEO/Organic Growth experience in highly competitive, high-volume markets, with a proven focus on AEO/AI optimization over recent years.
• Strong technical understanding of search algorithms, Knowledge Graphs, RAG (Retrieval-Augmented Generation), and scraping signals across major search and LLM platforms.
• Proven success directly driving lead growth and digital brand authority via organic channels.
• Exceptional cross-functional executor capable of driving engineering and content pipelines to deliver rapid results.
• Analytical mindset with experience leveraging internal BI tools alongside third-party SEO and emerging AI attribution software.
• Strong business acumen with the ability to translate complex search technicalities into clear business impact for executive audiences.

Benefits

• 401(k) with employer match
• Medical, dental, and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, physical and mental health wellness programs
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups