Marketing Analytics Manager– Acrisure Awareness and Growth Marketing Team

Marketing Analytics Manager– Acrisure Awareness and Growth Marketing Team. Responsible for building a best-in-class marketing analytics competency and owning the analytics roadmap for Acrisure’s marketing team. Must have 8+ years of experience in business analytics with 4+ years of analytics experience across media buying teams, preferably in a fast-paced and high-growth environment. Excellent analytical and problem-solving skills with a keen attention to detail. Strong expertise in data manipulation and analysis using SQL, Tableau, and media platforms such as Google Analytics, Heap, Facebook Ads Manager, Google Ads, etc.

Requirements

• Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel, spanning from brand awareness to conversion.
• Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate.
• Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization.
• Partner closely with the data engineering team to manage data collection, transformation, and storage practices.
• Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives.
• Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution.
• Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives.
• Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance