The Marketing Analytics Manager role at Acrisure requires a unique blend of strategic vision and technical expertise to build upon a best-in-class marketing analytics competency and own the analytics roadmap for Acrisure's marketing team.
Requirements
- Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel
- Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate
- Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization
- Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives
- Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution
- Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives
- Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities
Benefits
- Comprehensive medical insurance
- Dental insurance
- Vision insurance
- Life and disability insurance
- Fertility benefits
- Wellness resources
- Paid sick time
- Employee Assistance Program (EAP)
- Calm app subscription
- 401(k) plan
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Commuter benefits
- Employee discount programs
- Paid maternity leave
- Paid paternity leave
- Legal plan options
- Pet insurance coverage