Marketing Analytics Manager

The Marketing Analytics Manager role at Acrisure requires a unique blend of strategic vision and technical expertise to build upon a best-in-class marketing analytics competency and own the analytics roadmap for Acrisure's marketing team.

Requirements

• Partner closely with marketing leadership to define objectives and key performance indicators (KPIs) across the entire marketing funnel
• Work with the marketing team on website A/B testing with the goal of increasing time on site and lowering bounce rate
• Partner with other analytics teams within the organization to drive a single source of truth for KPIs while progressing the data quality forward with a focus on data democratization
• Proactively propose innovative approaches for leveraging marketing analytics to drive business outcomes, balancing immediate needs with long-term strategic objectives
• Evaluate new opportunities, synthesize and translate findings, develop go-forward plans, and develop the tools to guide and monitor execution
• Lead the creation of compelling data visualizations and interactive dashboards that effectively communicate the narrative of our marketing initiatives
• Optimize reporting processes and implement automated alerts to swiftly identify and address potential issues and opportunities

Benefits

• Comprehensive medical insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• Fertility benefits
• Wellness resources
• Paid sick time
• Employee Assistance Program (EAP)
• Calm app subscription
• 401(k) plan
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Commuter benefits
• Employee discount programs
• Paid maternity leave
• Paid paternity leave
• Legal plan options
• Pet insurance coverage