The Director of TikTok is a strategic and hands-on owner of the entire TikTok ecosystem, responsible for driving awareness, engagement, and conversions in the supplements and wellness space while ensuring compliance and brand integrity.
Requirements
- Proven success owning TikTok (organic and paid) for DTC brands ($5M+ ARR preferred), ideally in supplements, health, wellness, or other regulated categories
- Expert-level proficiency in TikTok Ads Manager, Creative Center, Spark Ads, and current algorithm dynamics
- Hands-on experience producing and editing short-form video using CapCut or native tools
- Strong analytics capability, including attribution, cohort analysis, and dashboarding tools (e.g., Triple Whale, Northbeam, TikTok Analytics)
- Experience managing creator networks, affiliate programs, and compliance-driven advertising
Benefits
- Competitive salary
- Benefits package
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance