Director of TikTok

The Director of TikTok is responsible for turning TikTok into a high-efficiency, high-trust demand channel that drives awareness, authentic community engagement, viral momentum, and direct conversions in the supplements and wellness space.

Requirements

• Proven success owning TikTok (organic and paid) for DTC brands ($5M+ ARR preferred), ideally in supplements, health, wellness, or other regulated categories
• Expert-level proficiency in TikTok Ads Manager, Creative Center, Spark Ads, and current algorithm dynamics
• Hands-on experience producing and editing short-form video using CapCut or native tools
• Strong analytics capability, including attribution, cohort analysis, and dashboarding tools (e.g., Triple Whale, Northbeam, TikTok Analytics)
• Experience managing creator networks, affiliate programs, and compliance-driven advertising
• Highly collaborative, cross-functional operator with a bias toward speed, experimentation, and data-driven decision-making

Benefits

• Competitive salary
• Bonus
• Stock options
• Flexible work hours
• Professional development opportunities