Email Marketing/Retention Specialist - 49069952370

We're helping our client find a Retention Marketing Specialist to develop and execute email and SMS marketing strategies that drive customer engagement and revenue growth across eCommerce, marketplace, and retail channels.

Requirements

• Developing strategy and leading the execution of the Retention marketing programs across email, push, SMS, subscription, and CRM marketing initiatives.
• Create and manage subscription workflows for customer retention, reactivation, and churn reduction.
• Working cross-functionally with development, design, data/analytics, and creative to design, build, and execute automated, triggered lifecycle, and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications).
• Manage customer loyalty and referral programs.
• Oversee list building, pre and post-purchase content, conversion flows, and abandoned cart/session flows.
• Maintain marketing calendars for promotions, product launches, and events.
• Collaborate with and support our omnichannel efforts in retail and on marketplaces.
• Collaborate with cross-functional teams for cohesive campaign execution.
• Analyze campaign performance to optimize strategy and execution.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance