Email Marketing Specialist

We are looking for an Email Marketing Specialist to own email and SMS execution across multiple client accounts. In this role, you will build, launch, optimize, and report on campaigns and lifecycle flows while contributing to retention growth, LTV improvement, and revenue performance.

Requirements

• Design, build, and execute email and SMS campaigns and automated lifecycle flows
• Manage email and SMS calendars, scheduling, and deployments across multiple brands
• Develop and maintain flows including welcome, abandoned cart, post-purchase, winback, and retention sequences
• Build and manage audience segmentation based on behavior, purchase history, and engagement
• Monitor campaign and flow performance, reporting on revenue, open rates, CTR, conversion, and retention metrics
• Identify insights and optimization opportunities using performance data
• Collaborate with creative, strategy, and account teams to improve lifecycle performance
• Support client communication with performance insights and strategic recommendations
• Ensure deliverability best practices and brand voice consistency across all accounts

Benefits

• Nice-to-Have:
• Agency experience managing multiple client brands
• Experience working with CPG, wellness, beauty, or food & beverage brands
• Familiarity with North American consumer behavior and trends
• Experience collaborating closely with creative and design teams