Marketing Specialist
Activated InsightsTampa, Florida, United States
Posted April 8, 2026
Full Time
About the Company
Activated Insights is a unified technology platform that brings together leading post-acute and long-term care solutions to deliver mission-critical applications and analytics. The company focuses on optimizing employee and client interactions through comprehensive recruitment, training, retention, and experience-management tools. By leveraging data-driven benchmarking and recognition programs, Activated Insights helps care providers improve quality of care, boost employee engagement, and reduce turnover. Its integrated approach positions it as a distinctive partner for senior-living and home-based care organizations seeking operational excellence.
Job Description
We’re hiring a Marketing Specialist to help drive execution and performance across our highest-impact growth initiatives. This role sits at the intersection of marketing, growth, and operations, supporting efforts across SEO, website optimization, reporting, and sales follow-up.
Requirements
- Own Project Execution Across Key Growth Initiatives
- Manage timelines, deliverables, and stakeholder coordination across
- Track progress, follow up with stakeholders, and ensure accountability
- Identify blockers early and help drive resolution
- Prioritize work based on business impact (pipeline, ACV, conversion)
- Build and Maintain Marketing Reporting
- Partner with RevOps to manage MQL flows
- Support ad hoc reporting and analysis requests
- Support Persona & Customer Insights
- Assist with customer research initiatives
- Help translate insights into improved messaging and campaigns
- Improve Sales Follow-Up & Cadences
- Help manage and update HubSpot/Outreach cadences
- Support segmentation by MQL type and persona
- Ensure messaging, timing, and assets are properly implemented
- Assist in testing and improving follow-up strategies
- Support Data & Campaign Execution
- Support data scraping, list building, and enrichment efforts
- Assist with campaign execution and performance tracking
- Help analyze results and identify opportunities for improvement
- Marketing Alignment & Project Coordination
- Lead twice-weekly marketing stand-ups to drive clarity on priorities, progress, and blockers
- Oversee project distribution to ensure balanced workloads and on-time execution
- Track freelancer hours and budget to ensure efficient use of resources
