Paid Media Director leads ASIâs paid search and paid social advertising strategy, overseeing planning, implementation, and optimization of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and digital platforms to drive qualified traffic, generate high-quality leads, and increase conversion rates.
Requirements
- Lead the strategy, execution, and optimization of paid search and paid social campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive lead generation and meet business goals.
- Conduct keyword research, audience segmentation, bid strategy optimization, and build/refine retargeting and lookalike audiences.
- Monitor performance metrics (CTR, CPC, CPL, ROAS, CPA), run structured A/B tests, and collaborate with creative teams on ad copy and visual assets.
- Track, analyze, and interpret campaign data, ensuring accurate measurement through UTMs, pixels, and analytics tools, and deliver clear executive-level reports with actionable insights.
- Stay current on platform updates, industry trends, and competitive activity while sharing learnings and best practices with the broader marketing team.
- Work crossâfunctionally with Marketing, Sales, and Creative teams to ensure campaign alignment, provide data-driven recommendations, and support fullâfunnel optimization from ad click through conversion.
Benefits
- Medical, Dental, and Vision coverage available on day one of employment.
- Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
- 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
- Free Health and Wellness programs.
- Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
- Day one 401(k) with company match.
- Paid holidays, floating days, and paid time off (PTO).
- Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.
