Paid Media Manager
Affinity.coToronto, Ontario, Canada
Posted April 10, 2026
91200 - 114000 CAD
Full Time
About the Company
Affinity is a Relationship Intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships.
Job Description
Affinity is seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation.
Requirements
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
- Technical Proficiency: Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Benefits
- Health Benefits: We cover both you and your dependents' extended health benefit premiums
- Retirement Planning: We offer an RRSP plan to help you plan for your future
- Learning & Development: We provide an annual education budget and a comprehensive L&D program
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment
