Martech Manager

Airalo is looking for a Martech Manager to own the operational marketing technology layer, ensuring reliable data signals and governed foundation for marketing execution. The role involves leading architecture and maintenance of Google Tag Manager and Meta Conversions API, managing Mobile Measurement Partners, and enforcing unified global tracking taxonomy and naming convention.

Requirements

• 4+ years in MarTech, Marketing Ops, or Growth Ops at a B2C mobile-first company
• Hands-on experience with a Mobile Measurement Partner (Adjust, AppsFlyer, or Branch)
• Strong understanding of UTM parameters, campaign naming conventions, and attribution logic
• Google Tag Manager proficiency (web-side tagging, pixel implementation, conversion tracking)
• Experience managing ad platform integrations (Meta, Google, TikTok, ASA)
• Process-oriented mindset: can build governance frameworks, not just execute tasks

Benefits

• Health Insurance
• work-from-anywhere stipend
• annual wellness & learning credits
• annual all-expenses-paid company retreat in a gorgeous destination & other benefits