Senior Director, Product Marketing

AlayaCare is seeking a Senior Director, Product Marketing to lead its global Product Marketing function and define how the company brings its platform and agentic AI innovations to market.

Requirements

• 10+ years of product marketing experience in B2B SaaS, including at least 5 years in a leadership role owning teams and cross-functional outcomes.
• Proven success leading product marketing for both Enterprise and Mid-market customers, including designing and scaling effective GTM strategies for Enterprise.
• Demonstrated ability to lead messaging strategy and build frameworks that span the full customer journey with clear, differentiated value propositions.
• Deep understanding of B2B SaaS product marketing disciplines: positioning and storytelling, pricing and packaging, competitive analysis, segmentation, and revenue enablement.
• Experience operating in a rapidly scaling environment, with a track record of bringing structure, clarity, and focus to complex stakeholder groups.
• Strong leadership skills with the ability to hire, develop, and inspire a high-performing team.
• Excellent communication skills, with the ability to translate complex product and AI concepts into clear, compelling narratives for both technical and non-technical audiences.
• Exceptional cross-functional collaboration skills and the ability to influence and align leaders across Product, Sales, Customer Success, Finance, and Marketing.
• Analytical mindset and comfort working with data to surface insights, test hypotheses, and continuously refine GTM strategies.
• Demonstrated working knowledge of AI and agentic approaches, with practical examples of how you have applied AI tools and techniques to improve day-to-day work and marketing impact.
• Bachelor’s degree in Engineering, Marketing, Business, or a related field; an MBA or advanced degree is an asset.

Benefits

• Equity in a well-funded, scaling company
• Comprehensive health benefits, telemedicine, and lifestyle spending accounts
• Parental leave top-up and family support programs