At AlixPartners, we solve complex challenges by moving quickly from analysis to action, creating value that has a lasting impact on companies, their people, and communities. We promote an inclusive environment and hold ourselves accountable by providing space for authenticity, growth, and equity for everyone. We have a hybrid work model to provide flexibility and support our employees’ work-life integration.
Requirements
- Develop and deliver marketing programs that strengthen the Firm’s brand and generate measurable pipeline growth for assigned practices.
- Serve as a trusted marketing partner to practice leaders, translating business objectives into targeted, sophisticated marketing initiatives with global scalability.
- Own and execute integrated marketing programs for assigned practices, aligning campaign strategy to pipeline growth objectives and Firm priorities.
- Support the Firm’s corporate brand and marketing strategy by championing its adoption in the sector/practice.
- Partner with the Marketing Director to set campaign strategy and design end-to-end integrated programs that expand the practice franchise.
- Plan and execute high-impact events to ensure seamless delivery and measurable ROI.
- Manage campaign budgets within assigned scope, tracking performance metrics and optimizing resource allocation to maximize impact.
- Manage awards submission processes for publications such as Lexology, Global Investigations Review, Global Arbitration Review, and others.
- Develop and refine campaign messaging pillars, ensuring alignment with brand standards and strategic objectives.
- Curate content on the practice’s web pages, ensuring that it is up-to-date and regularly refreshed.
- Manage list builds for programs, coordinating post-program follow-up, and reporting on program success.
- Partner with sales enablement to ensure marketing collateral, targeting lists, and engagement strategies are current, data-informed, and strategically aligned.
- Partner with the Business Intelligence team to analyze and capture relevant market trends, competitor marketing strategies, and buyer behavior and translate these into the Firm’s marketing campaign strategy, messaging, and targeting.
- Liaise with regional marketing teams, marketing specialists, and subject matter experts to leverage and contribute to the Firm’s best practice in campaign planning and execution.
- Assist with project management duties, such as collecting and pursuing action points from meetings with business partners and ensuring that the project stays on track.
Benefits
- Health benefits
- Vision benefits
- Dental benefits
- Disability benefits
- 401K plan
- Tuition reimbursement
- Identity theft protection
- Mental wellness support
- Paid vacation/personal time
- Sick time
- Parental leave
- Twelve holidays
