Senior Marketing Specialist

We're seeking a Senior Marketing Specialist to support and execute strategic marketing initiatives across digital, print, and event channels. The role requires strong campaign execution skills, creativity, and the ability to analyze performance data to optimize marketing efforts.

Requirements

• Plan, execute, and optimize integrated marketing campaigns across email, social media, paid media, and other digital platforms.
• Collaborate with marketing managers and directors to develop strategies that drive audience growth and customer engagement.
• Create compelling marketing content and assets, including emails, landing pages, social posts, and promotional materials.
• Track campaign performance and analyze key metrics to provide insights and recommendations for optimization.
• Manage marketing calendars, timelines, and workflows to ensure timely and accurate delivery of initiatives.
• Support event marketing efforts, including registration campaigns, promotional materials, and on-site engagement.
• Partner with sales, product, and editorial teams to ensure cohesive messaging and alignment with business goals.
• Stay informed on industry trends and recommend new tools, tactics, and strategies to enhance marketing effectiveness.
• Mentor and provide guidance to junior marketing team members when needed.

Benefits

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life & AD&D Insurance, plus Universal Life Insurance options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through BenefitHub