Senior Demand Generation Specialist/Digital Marketing Senior Specialist

Precision for Medicine is hiring a Senior Demand Generation Specialist/Digital Marketing Senior Specialist to join our team. The role will execute and optimize integrated marketing programs using content marketing, email marketing, and paid/organic digital marketing campaigns across digital channels to drive awareness and generate qualified leads.

Requirements

• Support the development of new content and campaigns
• Implement digital marketing tactics to help generate qualified leads
• Partner closely with Marketing & Sales to reach account targets
• Work closely with the marketing team to build landing pages, ads, emails, and other digital assets
• Collaborate with design and content team members for the development of different elements required by the campaigns
• Oversee the library of templates for email marketing, landing pages, forms, and other assets
• Deliver marketing analytics to optimize campaign performance and demonstrate ROI
• Support the implementation of account-based marketing initiatives
• Optimize CRM and tech stack health and work with IT to resolve any glitches and / or make upgrades

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) or retirement plan
• Health Savings Account (HSA)
• Life insurance
• Disability insurance