Digital Marketing Specialist
AmFirstBirmingham, Alabama, United States
Posted May 11, 2026
Full Time
About the Company
AmFirst is a member‑owned credit union headquartered in Alabama, managing more than $2 billion in assets across 21 branches in the Birmingham‑Metro and Mobile regions. We provide a full suite of financial products—including personal loans, checking and savings accounts, credit cards, and auto and home financing—to meet the everyday needs of our members. Our commitment to cost‑effective, convenient banking is reinforced by federal NCUA insurance up to $250 k and a simple share‑savings requirement that empowers members to own a stake in the institution. AmFirst’s strong financial position and community‑focused culture make it a leading choice for individuals seeking reliable, member‑centric banking solutions.
Job Description
Digital Marketing Specialist responsible for planning, creation, and tracking of email and direct mail marketing campaigns and data-enhanced branding efforts for AmFirst.
Requirements
- Experience: One year to three years of similar or related experience.
- Education: A bachelor's degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree.
- Knowledge of direct response marketing concepts, effective strategy, and methods.
- Experience creating and executing email marketing campaigns.
- Experience with CRM/MCIF and/or database marketing.
- Experience using Google Analytics.
- Excellent verbal and written communication skills (grammar and spelling).
- Strong organizational skills, ability to work on multiple projects, and meet deadlines.
