Digital Marketing Specialist

The Digital Marketing Specialist is responsible for executing and optimizing digital campaigns with a strong emphasis on CMS and CRM management, email marketing, and paid search.

Requirements

• Develop and manage targeted email campaigns and audience segmentation to support acquisition, engagement, and retention.
• Create and update website content via CMS, ensuring brand consistency and optimal user experience.
• Maintain and optimize CRM systems for accurate segmentation, automation, and performance reporting.
• Assist in planning, executing, and analyzing digital advertising campaigns (SEM and other placements); monitor KPIs and ROI.
• Write compelling copy for emails, landing pages, and digital ads aligned with brand voice and campaign goals.
• Manage online business listings, respond to reviews, and ensure accurate information across platforms.
• Support the development and optimization of marketing automation initiatives for digital onboarding and SMS communications in alignment with customer experience and engagement goals.
• Monitor campaign performance and budgets; deliver actionable insights and maintain performance dashboards.
• Support conversion tracking setup in Google Analytics and Google Tag Manager.
• Conduct A/B testing to refine messaging, design, and delivery strategies.
• Collaborate with cross-functional teams to ensure consistent messaging and seamless digital experiences.
• Ensure compliance with email marketing regulations and industry best practices.
• Contribute to broader digital initiatives including paid media, SEO, and social media as needed.