Product Marketing Manager - Lifecycle Marketing

ANDMORE is a wholesale marketmaker that fuels opportunities for wholesale buyers and sellers to connect, grow and prosper. We are looking for a Product Marketing Manager – Lifecycle Marketing to build and execute our lifecycle marketing strategy across the buyer journey.

Requirements

• 3–6+ years of experience in product marketing, lifecycle marketing, or CRM, with a strong focus on email marketing.
• Proven success in driving engagement and retention through lifecycle campaigns—ideally in a B2B or marketplace environment.
• Familiarity with the buyer mindset and behavior within a platform like ANDMORE, or other B2B2B ecosystems.
• Experience with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Marketo).
• Excellent email copywriting and editing skills for a professional, buyer-facing audience.
• Strong understanding of segmentation, personalization, and testing strategies.
• Data-driven decision-maker with experience analyzing campaign performance and customer behavior metrics.
• Collaborative mindset with the ability to work cross-functionally with product, content, and analytics teams.

Benefits

• Competitive medical, dental, vision, EAP, FSA, and 401k Retirement Match
• Unlimited PTO
• Paid parental leave
• BYOD (cell phone compensation)
• Tuition reimbursement
• Workplace Rewards providing discounts to a wide variety of consumer products and services
• Seed grant of at least $750 annually into your Value HSA Plan