Digital Strategist
APEIUnited States
Posted April 16, 2026
Full Time
About the Company
American Public Education, Inc. educates service-minded students, ranging from the military, public service, federal agencies, and nursing communities, through American Public University System (APUS), Hondros College of Nursing (HCON), and Rasmussen University.
Job Description
The Digital Strategist works under the direction of the Director of Web Strategy to execute and optimize APEI's web experience.
Requirements
- 5-7+ years of experience in digital strategy, web product management, or related field
- Strong understanding of website optimization, UX/UI best practices, and conversion rate optimization (CRO)
- Experience working with CMS platforms (e.g., Sitefinity, Sitecore, or similar enterprise CMS)
- Familiarity with SEO principles, technical SEO, and site auditing tools (e.g., Screaming Frog, SEMrush)
- Experience with analytics and user behavior tools (e.g., Google Analytics, ContentSquare, Hotjar)
- Working knowledge of Core Web Vitals (CWV) and site performance optimization
- Ability to translate business goals into technical requirements and user-focused solutions
- Experience collaborating cross-functionally with IT, marketing, and content teams
- Strong organizational skills with ability to manage multiple priorities and deadlines
- Excellent written and verbal communication skills
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
