Digital Experience Strategist

At Salas O’Brien, we are seeking a Digital Experience Strategist to join the Marketing & Communications team. This role is responsible for evolving Salas O’Brien’s website as a strategic marketing platform, translating our digital strategy into a well-built, high-performing implementation.

Requirements

• Own the Salas O’Brien website as a platform, including its content model, technical infrastructure, and ongoing evolution
• Lead a significant website restructuring initiative, translating approved strategy and design direction into a functioning WordPress implementation
• Manage content architecture, including custom post types, field structures, and content relationships, with a focus on clarity and usability for external audiences
• Build and maintain features that connect prospective clients with the firm’s experts, including enriched professional profiles and intelligent content discovery
• Establish and maintain relationships between people, expertise, markets, services, and thought leadership to support a cohesive digital experience
• Evaluate and implement a modern site search experience that delivers relevant results across all content types
• Apply emerging artificial intelligence capabilities to improve how content and expertise are surfaced, staying current on what is practically deployable
• Own day-to-day site health, performance, and technical maintenance
• Enhance the site’s use of emerging technologies, including AI and tie-ins to broader digital marketing tools such as the CRM
• Manage relationships with external technical partners as needed and document systems and decisions to build institutional knowledge
• Provide other technology-related support as needed

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Wellness programs and employee assistance resources
• Professional development support