Marketing Data Analyst II

The Marketing Data Analyst II works with Marketing Operations, Data & Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights, and drive decision support solutions.

Requirements

• Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.
• Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.
• Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.
• Extract and transform data from various sources and load it into BigQuery for in-depth analysis.
• Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.
• Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.
• Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.
• Identify and recommend process improvements based on operational analytics findings.
• Create visually engaging and informative reports and dashboards using data visualization tools.
• Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.
• Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.
• Continuously expand skillset in data analysis, statistical modeling, and data visualization.
• Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.
• Clearly communicate findings and recommendations to both technical and non-technical stakeholders.

Benefits

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free Onsite Medical Clinics
• Free Onsite Lunch
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Parental Leave
• Paid Time Off
• Volunteer PTO
• Employee Assistance Provider (EAP)