Sr. Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell.

Requirements

• 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization
• Expertise in lifecycle marketing best practices, especially in a product-led growth environment
• Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar tools)
• Experience managing direct reports and developing high-performing individual contributors
• Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership
• Strong analytical skills and ability to translate performance data into actionable insights
• Excellent prioritization and project management abilities
• Outstanding verbal and written communication skills
• High attention to detail and commitment to quality
• Four-year college degree or equivalent experience

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan
• Bonus Eligibility
• Relocation Assistance