Marketing Specialist plays a critical role in driving end-to-end marketing strategy and execution at the market level, from awareness and demand generation to customer engagement and retention.
Requirements
- Experience in B2B marketing, with proven expertise across demand generation, communications, and customer marketing.
- Understanding of digital marketing channels, analytics, and campaign optimization.
- Hands-on experience with PR, social media, and thought leadership programs.
- Ability to execute ABM and customer engagement initiatives.
- Strategic thinking and project management skills; able to manage multiple initiatives simultaneously.
- Strong analytical mindset and results orientation.
- Exceptional written and verbal communication skills, with the ability to tailor messages for diverse audiences.
- Collaborative and adaptable, thriving in a fast-paced, matrixed environment.
- Experience working with complex stakeholder groups, including sales, executives, and partners.
- Data-driven marketer, experience in marketing automation and CRM platforms
- Experience in leveraging AI tools to optimize marketing outcomes, content creation and streamline projects.
- Customer-obsessed with a focus on delivering measurable business outcomes.
- Strong collaborator and communicator.
- Proactive, organized, and detail oriented.
- Thrives in ambiguity and takes initiative to drive clarity and progress.
Benefits
- 401k Matching
- Retirement Plan
- Generous Paid Time Off