Senior Product Marketing Manager, GTM Strategy
AvidXchange, Inc.Charlotte, North Carolina, United States
Posted May 15, 2026
Full Time
About the Company
AvidXchange is a leading provider of accounts payable automation software and payment solutions for middle-market businesses and their suppliers.
Job Description
We are looking for a Senior Product Marketing Manager to develop the full go-to-market blueprint for our invoice and payment solutions and execute it. The role sits at the intersection of marketing, sales, finance, and product, and requires a strong analytical mindset, cross-functional leadership, and experience in GTM strategy, product marketing, and B2B SaaS.
Requirements
- 5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
- Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
- Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
- Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
- MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered
Benefits
- 18 days PTO
- 11 Holidays
- 16 hours per year of paid Volunteer Time Off (VTO)
- Competitive Healthcare
- 401(k) Match
- Parental Leave: 8 weeks 100% paid by AvidXchange
- Tuition Reimbursement up to the federal maximum of $5,250
- Hybrid Workplace Flexibility
- Free parking
